NADA wants to spread the word about the great opportunities for women in automotive retail. It’s asking women in the automobile business to share a short video talking about their experience, to encourage other women to consider pursuing automotive careers.
Women currently represent just 19 percent of U.S. dealership personnel. There are plenty of good opportunities in the field, but many women just aren’t aware of them.
If you’re a woman, or you know a woman in the business, you or a friend can share a video publicly on Facebook, Instagram, LinkedIn or Twitter and include the hashtag #WomenInAutomotive. Participants have the chance to win one of nine $500 gift cards or the grand prize, admission to NADA’s new Professional Series and a $1,000 gift card.
Winners will be announced on the NADA blog during the NADA Show in San Francisco, which will be held Jan. 24-27, 2019. All videos must be posted before Jan. 24 to be eligible.Download Bulletin PDF