Win A Dealer Innovation Award
Dealers have until February 1 to nominate themselves for the USA Today Dealer Innovation Award. All NADA members are eligible, and the online application form is available at www.nada.usatoday.com. The first award will be presented at this year’s New York International Auto Show, and the top winner receives an all-expenses paid trip to the show. USA Today will celebrate the award winner in the national edition of the newspaper, which reaches 4.3 million readers each day. Multiple regional winners will also be recognized.
The program highlights the fact that dealers are embracing computers or electronics to better serve their customers. Dealers can nominate themselves in one of four categories: sales and marketing (including online); customer relationship management; dealership image; and employee recruiting and training.
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