If you had your radio dialed into 630 WMALês Weekend Wheels with Warren Brown last Saturday, you heard the following WANADA-sponsored 60-second ad: It’s Springtime at last! Flowers are in bloom, skies are blue, everything is warming up, and it’s the best time of the year to see your franchised dealer to buy a car or truck. Dealer inventory of new and previously owned vehicles is swelling after the doldrums of winter, and cars and trucks are priced to sell. Right now, factory incentives on vehicle purchases are second-to-none. And financing is at the most competitive levels the industry has ever offered.
And remember: Today’s new cars and trucks offer unparalleled styling and design, with 21st century on-board electronics, features of every description, and, yes, high performance, reminiscent of the muscle cars of the 1960s, which doesn’t compromise safety or fuel efficiency.
Spring is here, and you can be driving with the wind in your hair, right now, in the best automotive value you’ve ever experienced! See your franchised new car and truck dealer today!
This message is brought to you by the Washington Area New Automobile Dealers Association, producers of The Washington Auto Show.
WANADA-sponsored ads, like the foregoing, will run every Saturday for the next 40 weeks on Weekend Wheels, which currently airs from noon to 2 p.m.
The show focuses on auto industry trends, new products and the culture of cars in our country. WMAL AM is the #1 NewsTalk radio station in Washington, and has won more news awards than all radio and TV stations combined.
The program is hosted by Warren Brown, who has been reporting on the automobile industry for The Washington Post since 1982. His On Wheels column is carried in over 100 newspapers around the country, including The Los Angeles Times, Detroit Free Press, and New York Post. Brown also has been a featured attraction at The Washington Auto Show for many years. Joining Warren Brown each week as co-host of Weekend Wheels with Warren Brown is 20+ year radio veteran and car aficionado Bill OêBrien who still owns the first car he ever purchased a 1958 Chevrolet Impala Sport Coupe. The program is also available via Real Audio programming on www.wmal.com.
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