Va. dealer board covers advertising, Internet leads
The Virginia Motor Vehicle Dealer Board discussed two issues of interest to franchised dealers at its July meeting: the use of free in advertising, and Internet sales leads.
The Boards executive director noted that use of the word free or similar language when advertising sale of a motor vehicle is prohibited in Virginia. Staff will closely monitor misuse of the terms.
Some Board members had expressed concern about the state law prohibiting solicitation or sale of a motor vehicle by an unlicensed person. The Board asked the executive director to create a new Internet task force to review the report written by the previous task force a decade ago. The question is whether enforcement changes are needed to keep up with the role of the Internet in sales.Download Bulletin PDF