Toyota is again top auto brand in Global Brands Report

Toyota is again top auto brand in Global Brands Report

As it has been for the past 10 years, Toyota is again the top automotive brand in Interbrandês 100 Best Global Brands ranking. Top risers among automotive brands are Audi (#45, up 27 percent), Volkswagen (#31, up 23 percent), and Nissan (#56, up 23 percent). Land Rover came on the list for the first time at #91.

Interbrand looks at three aspects when determining the top 100 most valuable brands each year: Financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings.

Toyota earned its #8 spot partly because it continues as a leader in green technology, says Interbrand. Speaking of the auto industry overall, Interbrand says, –A combined focus on energy-efficient products and integrated technology is helping leading auto brands drive brand loyalty and value.”