The Washington Auto Show is important to Ford because of the constituents here, says CEO Mulally
Alan Mulally, president and CEO of the Ford Motor Company, delivered the OEM keynote address at the Auto Shows Public Policy Day, demonstrating why he is so highly regarded in the industry and why Ford is experiencing a renaissance. Introduced by WANADA chairman and longtime Ford dealer George Doetsch, Mulally bounded onto the stage wearing a red Ford Cap and announced he was prepared to take care of everyones car needs. He then went on to describe how Ford decided to focus exclusively on the Ford Blue Oval and the goal of being the best in class in every segment of the market. In that process Ford went from having 97 nameplates to just 20, Mulally said, all while improving the fuel efficiency and safety of every one of them.
He went on to say that the Washington DC Auto Show is so important to Ford because of the constituents here, referring to Fords relations with the U.S. government, the reliable dealer network in the Washington area, and the fabulous Ford customers in the pivotal Washington new vehicle market.
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