The 2004 Auto Show: A Show of Firsts
A longer run, a magnificent new venue and more than 50 special events, entertainers and promotions helped drive attendance to record levels for the 2004 Washington Auto Show. At-a-glance, the show featured:
à23 broadcast promotions
à9 car give-a-ways
à38 celebrity appearances, including NASCAR Winston Cup Champion Matt Kenseth and former Redskin Darrell Green
à15 pro sports and children’s movie mascots
à40 local musicians showcased on the XM Satellite Radio Stage, with a huge range of entertainment styles
àUnprecedented response from news media, yielding 85 broadcast stories including Armed Forces Radio and TV Networks and national cable stations.
The 2004 show also forged important new partnerships with the downtown business development groups that yielded almost 100 banners in the downtown area; the Washington Convention and Tourism Corporation; Wendy’s Restaurants for discount coupon distribution; XM Satellite Radio; Exxon Mobil; DC Lottery; Metro; Simply Wireless and BB&T.
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