Single women pushing SUV sales to new heights
Industry observers have talked for years about the importance of female auto buyers, saying that women either buy or influence up to 80 percent of vehicle sales. Now new research from MaritzCX, reported by Bloomberg, says that women are dirctly responsible for one of the fastest growing segments in the industry SUVs.
Thatês partly because more women are delaying marriage and children, and the cargo space and improving fuel economy of small SUVs, appeals to young, single women. Theyêre independent more than two-thirds of female buyers said the choice of vehicles was entirely up to me. Female, independent, professional, earning a solid income: that definitely describes a good chunk of the Washington area market.
Mainstream, small, SUV sales jumped 34 percent for women from 2010 to 2015, and just 22 percent for men, says MaritzCX. The growth in sales of luxury small SUVs was more dramatic, at 177 percent, though the quantity is much smaller. A full 40 percent of women auto buyers are unmarried.Download Bulletin PDF