President Bush and Marchionne to Keynote NADA/ATD Convention in Las Vegas

President Bush and Marchionne to Keynote NADA/ATD Convention in Las Vegas

NADA has announced that the keynote speakers for the 2012 NADA and ATD Convention and Expo in Las Vegas next February are President George W. Bush and Sergio Marchionne, chief executive officer of Chrysler Group and Fiat S.p.A.

Outgoing and incoming chairmen, respectively, Stephen Wade and Bill Underriner will also deliver presentations on the state of the industry. The inspirational address will be provided by Aron Ralston, who had to amputate his right arm with a knife to free himself from a boulder after a hiking accident. His autobiography Between a Rock and a Hard Place was the subject of the film 127 Hours.

The 2012 convention, which runs Feb. 3-6 at the Las Vegas Convention Center, will mark the first time that the NADA and ATD conventions will be held together.

The convention also includes workshop sessions with renowned dealer operations experts, franchise meetings, hundreds of exhibits and a new Social Connection Zone.

The exchange of ideas, updates on the latest marketing concepts and networking with fellow dealers at the convention is a rewarding experience, says Rick Morrison, NADA 2012 convention chairman. There is no other event in the industry that offers dealers and their managers so much at one time, in one location.

Once again, WANADA, MADA and VADA will team up on a joint dealer associations reception at a Las Vegas venue, TBA. The MVW tri-associations reception has distinguished itself as one of the NADA Conventions best events! More to come soon

Super Bowl XLVI will also be held Sunday, Feb. 5, during the convention. Dealers and their managers are encouraged to register early to take advantage of discounted pricing and reduced hotel rates. To register online, visit nadaconventionandexpo.org.