Porsche, Ram score highest in JD Power satisfaction survey
Porsche is the highest-ranked premium nameplate and Ram the top non-premium nameplate in J.D. Powers latest APEAL Study, ranking automotive performance, execution and layout based on owner surveys.
The study finds that automakers are able to charge more for vehicles with higher APEAL. Owners of vehicles with scores 100 points above the segment average typically spend at least $1,800 more than owners of vehicles at least 100 points below. The higher scoring vehicles also move off dealer lots an average of three (3) days sooner. And 64 percent of owners with higher scores buy the same brand next time they shop for a new vehicle, versus 55 percent of those with lower scores.
The top-ranked premium nameplates besides Porsche are Audi, BMW, Land Rover and Lexus. For non-premium nameplates, they are Ram, Volkswagen, Mini, Buick and Kia. Volkswagen Group received the highest number of segment awards of any corporation for the Audi allroad, Porsche Boxster, Porsche Cayenne, Volkswagen GTI and Volkswagen Passat. Chevrolet received the highest number of segment awards of any brand for the Avalanche, Sonic and Volt. The Land Rover Range Rover achieved the highest APEAL score of any model in the industry in 2013.
The study, now in its 18th year, was updated for 2013 to better reflect new vehicle technologies and features. Owners evaluate their vehicle on 77 attributes, and the APEAL score spans a 1,000-point scale.Download Bulletin PDF