One forecaster believes Volvo and Mitsubishi will leave the U.S.[I]But can you believe everything you read?[/I]
Every year, 24/7 Wall St., a news and opinion website, picks ten brands it says will disappear from the U.S. market in the next 18 months. Among them this year are Volvo and Mitsubishi.
The major criteria for all the companies: declining sales; disclosure by the parent company that it could go out of business; rising costs that are unlikely to be recouped through higher prices; and declining market share.
Explaining Volvos position on its list, the news site says the OEM has too much competition from mid-luxury models from every large automaker in the U.S., including giants GM and Toyota, along with low-end models from BMW, Mercedes and Audi.
The same analysts predicted the demise of Mitsubishi before this year, noting that U.S. sales of the Asian automaker have declined since 2012. The news site also points to a comparative low U.S. market share of 0.3 percent from April 2013.
On the other hand: 24/7 Wall St. predicted the Oakland Raiders wouldnt make it to 2013. The Raiders, of course, are still very much alive and well.Download Bulletin PDF