Number of women auto buyers continues to grow

Number of women auto buyers continues to grow

The number of women buying cars has steadily increased as a percentage of total sales over the past four years, according to R. L. Polk, the consumer marketing firm. Women now make up 38.5% of all new-vehicle registrations, up from 36% in 2006.

Polk researchers say Honda and Toyota are the big beneficiaries of that development, noting that the two Japanese brands account for more than 1 out of 4 cars purchased by women, or 29.7%.

That is not to say, however, that other brands arent popular with women. Nearly half of all Mini car buyers, or 47.9%, are women. Thats the most out of any brand.

The top five brands for female car buyers and the top five brands most dependent on female shoppers chart as follows, according to Polk:

Top Five Brands based on Passenger Vehicle Sales to Women Brand / Share of Women Market

Toyota 15.7% (Represents 15.7 of every 100 sales to women is a Toyota)

Honda 14.0%

Ford 10.0%

Chevrolet 8.9%

Nissan 8.8%

Top Five Brands based on Women’s Share of Brand Sales

Mini 47.9% (Represents 47.9 of every 100 Minis sold are registered to women)

Kia 46.8%

Honda 46.0%

Nissan 45.5%

Subaru 45.0%