Wheels TV, based in Acton, MA, plans to launch in the first quarter of 2004 with 24-hour cable programming targeted to auto enthusiasts. According to founder Jim Barisano, Wheels TV is all about the enjoyment of the automobile, and that runs the gamut from the wind in your hair with the top down, to safety, and performance and resale value. Wheels TV also will feature coverage from various international auto shows, classic movies, manufacturer-sponsored programming and daily news segments.
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