Are you aware of NADAês self-paced, interactive training in knowledgeable, ethical, customer-focused new vehicle sales? Included entirely on two CD-ROMs, [I]Automotive Sales Today: Winning the Race[/I] uses the interactive, multimedia approach that fully engages the student in the learning experience. Self-paced and self-contained, the program can be completed without loss of floor time and incomeãeven at the studentês home. Students test themselves on each module, and theyêre taken to the Internet for state law information. Hereês a look at the NADA-developed curriculum:
Module 1: Automobile Sales Success
. Customer Loyalty
. Business Calculator
. Customer Focus
Module 2: Customer-focused Selling: Key Practices for Success
. Listening and Talking to Your Customers
. Resolving Customer Concerns
. Working with Internet-Savvy Customers
Module 3: Customer-focused Selling: Ethical Sales Techniques
. Value of Ethical Sales Behavior
. Professional Code of Conduct
. Standards of Ethical Sales Behavior
. Making Ethical Sales Decisions
Module 4: Customer-focused Selling: Knowledge is Power
. Knowing Your Product
. Providing a Quality Vehicle Delivery
. Following Up After a Sale
Module 5: Legal Selling: Contracts, Warranties and Credit
. Sales Contracts
. Warranties
. Consumer Credit Protection Act
Module 6: Legal Selling: Rules and Regulations
. Federal Trade Commission Act
. FTC Used-Car Rule
. Federal Odometer Law
. IRS Cash Reporting Rule
Module 7 is the State Law Test and Module 8 is the optional Certification Exam.
Certified salespeople become members of the prestigious Society of Automotive Sales Professionals (SASP). Certification is an individual achievement and a credit to the dealership. Customers recognize its importance.
For further information about the program, contact NADA Salesperson Certification by phone at (703) 827-7412 or (800)-248-6232, ext. 7412 or by e-mail to salescert@nada.org.
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