NADA runs ad campaign against OEM stair step incentives

NADA runs ad campaign against OEM stair step incentives

NADA has kicked off a national print ad campaign against stair-step incentives from automakers.

A full-page ad, Stair-Step Incentive Programs are Bad for the Auto Industry, ran in Automotive News September 10. The ad says in huge red letters, Stair-step Incentive Programs are Bad for the Auto Industry. A list below says the incentives harm brand credibility; hurt dealers of all sizes, undermine relationships between dealers and their customers; have an adverse effect on CSI scores; and destroy consumer confidence in dealers – and in manufacturers brands.