NADA Proclaims October “Booster Seat Safety Month”

NADA Proclaims October “Booster Seat Safety Month” Dealers Nationwide Will Conduct Child Safety Seat Events

NADA’s board of directors has proclaimed October –National Child Booster Seat Safety Month.” The decision, which was made at the June meeting of its board of directors in Amelia Island, Florida, supports NADA’s growing commitment to child passenger safety. New-car dealers in all 50 states will host booster seat safety events at their dealerships during the month of October as part of a national public awareness campaign.

–The majority of America’s 20 million children who should be riding in booster seats are not,” said NADA chairman Charley Smith. –This is a huge public safety issue. I’m pleased that new-car dealers will be helping to save lives and reduce needless injuries.”

The national awareness campaign, called –Boost for Safety,” actually will kick off at a special booster seat event near Houston, Texas, on September 23. The administrator of the National Highway Traffic Safety Administration, Dr. Jeff Runge, will participate in the event that is designed to bring the issue of booster seat usage to the forefront of public attention. –Create excitement and media coverage at your dealership and have fun with your customers at the event, all while providing a valuable community service” said Smith. –NADA has the resources to make it easy and convenient for dealerships to host an event.”

Join with other dealerships and safety organizations or go solo, using NADAês –tool kit,” Building Child Passenger Safety in Your Community: A How-to Guide for Automobile Dealers, available for download from www.nada.org/toolkit.