Most Americans have never driven a diesel
Seven in 10 Americans have never driven a diesel, according to a recent survey by Harris Interactive. An even higher percentage of millennials, 75 percent, have no diesel experience. But Americans overall are aware that diesels produce more power and are more fuel-efficient than a car with a comparable size gas engine.
Many analysts believe millennials will eventually adopt diesels. Their lack of experience could be a benefit because they dont remember the dirty, smoky diesels of the past. Though diesels are more efficient than gas engines, they have a higher carbon content. So diesels on average cut carbon emissions by 7 to 20 percent.Download Bulletin PDF