More vehicles are given top safety rating by IIHS

More vehicles are given top safety rating by IIHS

Good news for consumers and the dealers who sell to them: The number of models given top safety ratings by the Insurance Institute for Highway Safety (IIHS) has jumped to 71 from 39 a year ago. The number of winners in the top tier Top Safety Pick+ has increased by 11, despite a tougher standard for front crash prevention. Studies have consistently shown that safety is a selling point, and one that dealers might do well to market.

–The quest for Top Safety Pick and Top Safety Pick+ awards is driving improvement in the small overlap front crash test and getting manufacturers to offer automatic braking technology on more and more vehicles,” said IIHS President Adrian Lund.

The other tests are moderate overlap front, side, roof strength and head restraints. For an advanced or superior rating, vehicles must stop or slow down without driver intervention before hitting a target in IIHS tests at 12 mph, 25 mph or both. In all, there are 33 Top Safety Pick+ winners and 38 Top Safety Pick winners.

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