Millennials would rather phone or text than drive
Attracting young buyers has always been a challenge, but heres an extra glitch: In a new study from Zipcar, nearly two-thirds of Americans aged 18 to 34 say that losing their phone or their computer would affect their daily routine more than losing their car (28 percent).
Maybe thats because theyre driving less. Nearly three-fourths say they would rather shop online than drive or take public transit to the store. And nearly half sometimes choose to spend time with friends online instead of driving to see them.
We’re living through the most important shift in transportation in generations the creation of a new mobility society, says Zipcar chairman and CEO Scott Griffith. Soon we’ll live in major metropolitan areas that include networks of ubiquitous, mobile-app powered on-demand mobility services.
The study also found that other influences the high cost of car ownership and environmental concerns about excessive driving are leading young people to drive less.
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