J.D. Power survey takers can now post online dealer reviews

J.D. Power survey takers can now post online dealer reviews

Through a new partnership with DealerRater, some customers of J.D. Power will be asked if they want to write a review of the dealership where they did business. The review would then be posted on DealerRater, a public dealership review site, and shared with dealers and automakers as part of J.D. Powers report on the overall customer experience. Consumers can rate dealers on customer service, quality of work, friendliness, price and overall experience.

Where J.D. Power provides detailed operational information to manufacturers and dealers, DealerRater represents the magnified voice of customers across the Web in this age of social media,says Mike Battaglia, J.D. Powers senior director of automotive retail.

Through the integration of information from the two companies, dealers will have the opportunity to respond immediately to customers reviews to resolve customer issues, while gaining a better understanding of their online reputation, says J.D. Power.

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