In Japan, early EV buyers are disillusioned

In Japan, early EV buyers are disillusioned

First time buyers beware: One-third of those purchasing electric vehicles in Japan said they may not buy an EV again, according to a recent study by McKinsey & Company. These consumers said they were seduced by lower energy costs, generous subsidies and a good test drive. But their enthusiasm waned when they faced higher electric bills and difficulty finding charging stations. This group wasnt as well informed as environmentally conscious buyers, who like EVs low energy costs and comfortable drive.

McKinseys conclusion: EV prices need to drop before there can be widespread consumer acceptance. Only then will it make sense to build more charging stations. Its the chicken and egg again.