Hope your customers arent on this list
Which car brands do Americans keep the longest? A new study by 24/7 Wall St., based on data from Edmunds.com, has some surprising findings. For instance, longer ownership appears to be related to lower vehicle quality, as measured by the J.D. Power Dependability Survey. Of course, the 2012 Dependability Survey measured problems found in newer models than those in the 24/7 study.
The nine brands kept the longest also have shrinking market share (perhaps because owners dont trade in their cars often enough). And, not surprisingly, the owners tend to be older. Older buyers may need to save money and may not drive as much.
Drivers who own vehicles for a long time often switch makes when they trade their cars in.
The brand that has been kept the longest at turn-in is Volvo, at 7.05 years, followed by Jaguar, Buick, Mitsubishi, Lincoln, Infiniti, Ford, Chrysler and Dodge (6 years).
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