Have you seen this guy? Dr. Guy, that is.
Dr. Guy, the stir-crazed character created especially for The 2011Washington Auto Show, is hitting the airwaves in a big way this week and next, all part of a comprehensive advertising/marketing program. WANADA has retained the advertising agency, White + Partners, to drive consumers to The 2011 Washington Auto Show over the entire course of its ten day run at the Walter E. Washington Convention Center, Jan. 28 Feb.6.
The focus of our efforts this year is to inspire consumers to visit the show and ultimately the showroom, said Auto Show chairman Charles Stringfellow, Brown Automotive. We think the Dr. Guy character and our new auto show tagline Get Out, See Cars, Have Fun, is going to deliver one of the most successful shows we have ever had, he added.
The Dr. Guy advertisements are running in all traditional, social and digital media throughout the D.C. Metropolitan area and he and his nurses will be making selected appearances around town, handing out discount ticket prescriptions to cure cabin fever.
A variety of local and national celebrities are on tap for the upcoming Auto Show, headlined by reality TV starlet, Nicole Snooki Polizzi, who will be on hand to sign autographs Monday evening, January 31. For a full rundown on all the celebrities appearing at the show go to www.washingtonautoshow.com
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