Franchised dealersê used sales up 4.7% from April 2013
Franchised dealersê used-vehicle sales rose 4.7% in April, more than for independent dealers (3.95%) and private party sales (2.2%), according to CNW Marketing.
Used sales driven by the Internet continue to climb as the role of newspapers continues to decline. In April, the number of used-vehicle shoppers who went to a dealership because of something they read on the Internet jumped 116%, while the number of people driven there by print newspapers dropped 16%.
One reason franchised dealers are doing well in the used market: One-to-five-year-old vehicles continue to sell well up 9 percent from a year ago and 28 percent from March.
More consumers are going to a franchised dealership to shop for a used vehicle than in March (up 46.5%), but fewer than a year ago (down 4.5%).Download Bulletin PDF