Edmunds.com partners directly with dealers
Despite the uncomplimentary statement about its dealer partners posted on its car buyer site — a place where car buyers can trust dealers Edmonds.com is rolling out a new program which they say make dealers a more integral part of the sites information and referral.
Heres how it works: In conjunction with its dealer partners, Edmunds offers actual prices on specific inventory on dealer lots. The dealers agree to honor that price when presented with a certificate from Edmunds.com.
Since the Price Promise Program launched as a pilot in February and nationwide in June, dealers in the program have seen their ratings and reviews scores rise by 10 percent, says Edmunds.
The company also found that:
Sixty percent more car shoppers are submitting their personal information on Edmunds.com in exchange for Price Promise certificates.
These shoppers look at 150 percent more inventory pages.
One-third of all Price Promise deals close within two days of the certificate download.Download Bulletin PDF