Drivers over 50 at new peak level

Drivers over 50 at new peak level

The auto industryês continuing effort to appeal to younger drivers may be misguided. Not only are the young poorer and less likely to own a car, but people over 50 now make up nearly half of U.S. drivers. Thatês a higher proportion than ever before, according to the Federal Highway Administration (FHWA). The number of older drivers has increased 22 percent since 2003.

Drivers over 85 remain the fastest growing demographic group, nearly doubling from 1998 to 3.48 million in 2013 the second highest amount ever recorded. FHWA predicts that the number of drivers 65 and older will jump 77 percent by 2045. The agency has safety measures in mind for this group.

–From brighter, more visible highway signs and lane markings to pedestrian countdown signals, our research has done much to keep Americaês aging population safe,” said Deputy FHWA Administrator Gregory Nadeau.

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