Dealerships with a code of ethics attract customers
Half of automotive consumers say they are more likely to shop at a dealership if it has a code of ethics that is publicly displayed, according to a recent survey by Total Dealership Compliance, an auditing firm.
A code of ethics is designed to reinforce a dealerês personal commitment to quality service and high ethical standards, said Max Zanan, president of TDC.
The survey also found that a majority of consumers polled said they believe that dealerships generally are not ethical in their business practices.
Download Bulletin PDF