Dealer gets creative with Halloween party and marketing
Dealers often have Halloween promotions, but Franklin Sussex Auto Mall in North Sussex, N.J., raises the bar with its events marking the holiday. Customers who buy a car there in October are asked to choose a pumpkin from a pumpkin patch in the showroom. Each pumpkin has a card attached to it with prizes that range from $50 cash to a $100 service voucher to a flat screen TV, reports Edmunds.com.
The dealership also has a Halloween party where the staff dresses in costumes and gives out candy to neighborhood and customersê kids. Adults and children alike are given prizes for original costumes. Childrenês prizes include an xBox, iPad and a $100 gift card to Toys R Us. A pumpkin is given to any adult who test drives a car.Download Bulletin PDF