CPO buyers most likely to buy same make CPO again
Certified pre-owned buyers are the most likely to buy another CPO vehicle of the same make, a recent analysis of repurchase behaviors found. The Experian study looked at new, CPO and non-CPO owners.
Over the last few quarters, our analysis shows that pre-owned vehicle purchases are on the rise, and becoming more and more popular among consumers across all credit risk tiers, said Brad Smith, Experianês director of automotive data and analytics. Auto manufacturers continue to increase sales through higher rates of lease penetration, then channel these off-lease vehicles into certified pre-owned fleets.
Among groups studied, consumers going from a CPO vehicle to another CPO showed the highest the loyalty rate, at 75 percent. The brands with the most loyal CPO owners were Ford, Mercedes-Benz, Honda, Toyota and Lincoln. Among all makes, SUV and CUV owners were the most loyal.Download Bulletin PDF