Convertible buyers are more educated, affluent, analysis shows
We always knew it: Convertible buyers are more educated and affluent than average new car buyers, according to an analysis by Experian Automotive.
In the first quarter of 2014, more than 50 percent of convertible buyers had at least a bachelorês degree, compared with 38 perent of average new car buyers. Nearly 19 percent of convertible buyers had an average household income above $175,000 versus 11 percent of average new car buyers who did.
One reason for the income difference could be that more luxury brands tend to have a convertible option, said Brad Smith, director of Experian Automotive.Download Bulletin PDF