Chrysler to certify pre-owned cars from other automakers
Chrysler will offer company-backed warranties on used cars built by its competitors. The automaker rolled out the program this week to let dealers award certified pre-owned (CPO) status and the associated warranty that comes with it to select cars from rival manufacturers.
Chrysler is making the “Diversified Certified” program available to its Fiat dealers first, but the plan is to expand the program to all the automaker’s dealerships within 60 days. Chrysler officials explained the novel marketing program with the reasoning that if a pre-owned vehicle buyer has a good experience with a CPO car, he/she will buy again from that dealership, and hopefully that’ll be a new Chrysler product.
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