The Chesapeake Bay Trust, the nonprofit behind the Bay Plate, is holding their annual “Just Ask!” dealership contest. Dealerships who sell the highest number of Bay Plates, the highest % of vehicles with Bay Plates, and the most improved in both categories during May, June, and July will be named as winners.
Offering them a Bay Plate is giving them what they say they want. Polling shows that 89% of people in the National Capital region consider themselves medium to strong environmentalists. Of greater DC residents, 32% say they are very likely to buy a Bay plate if they were simply asked at the point of sale. The numbers increase when customers are told where the money goes and learn about the “Plate Perks” program, in which they get discounts worth more than the $20 cost of the plate, preferred parking, and other “perks” for having a Bay Plate.
What does the Dealership Get in Return? Participating dealerships will be promoted as “Dealers for the Bay” on the Trust’s website. Winners will receive prizes such as promotional advertising, press coverage, publicity in the Trust’s email newsletter with an extensive network of 50,000+ subscribers, and recognition in the Trust’s social media sites totaling over 25,000 followers.
Proceeds from Bay Plates are distributed by the Chesapeake Bay Trust, a consistently top-rated nonprofit, to local groups who become empowered to take the lead on wildlife habitat restoration, clean water, and education projects in local communities. To learn about projects funded with Bay Plate dollars in your communities visit the project map.
The Trust is happy to provide dealerships with Bay Plate materials (posters, tabletop signage, brochures, etc.) and can tell you what your baseline bay plate sales were for last year. To sign up as a Dealer for the Bay and be promoted on the Trust website, contact Rebecca Roemer or at 410-974-2941 x126.Download Bulletin PDF