In their fifth annual study of automotive colors, PPG Industries found the 2005 model year’s top colors, and consulted with designers on probable colors for the 2008-2009 model year, according to a CNN Money report.
The Pittsburgh-based paint company found silver the most popular color among North American vehicles this year with 26 percent of the market, followed by white at 16 percent, naturals like gold and copper at 14 percent, red at 13 and blue at 12. Black captured 11 percent, while green was 5 percent and specialty colors came in at 3 percent.
“As predicted, bright silver will remain a favorite in North America and around the world for several years to come due to its appeal among designers to highlight the form and shape of a vehicle,” said Lorene Boettcher of PPG in a statement. PPG’s color experts predicted four major trends in colors for 2008-2009. They see blue becoming more popular as liquid-metal and lilac shades are developed. Green will get infusions of sparkle, for distinction, or appear in blue-green shades. Yellows and browns will gain popularity as they grow richer and gain shimmer effects. And reds will return to darker and warmer shades like deep cranberry and wine.
Download Bulletin PDF