Car colors get exotic names and a philosophy
Forget white, gray, blue and black as the most popular car colors. Coming next: raingarden (metallic silver), primordial soup (a deep, blood red inspired by the heart) and aerialist wish (black embedded with silver). Thatês the word from the annual car colors report by BASF Corp.
Color specialists donêt just think in terms of hues, but in overarching societal themes. This yearês colors, said Paul Czornij of BASF, illustrate the fluid boundary between virtual and physical reality. They also reflect an increasing interest in urban themes. On a more concrete level, the three colors can all change depending on the viewerês vantage point.
The color report is not designed to give automakers paint swatches to choose from. Rather, they are concept colors meant to get the companies thinking about the exact look they want from their vehicle line ups.Download Bulletin PDF