Automakers move up in top 100 most valuable global brands
Fourteen of the companies on the 100 Best Global Brands in 2013 are auto companies, according to the lists creator, Interbrand, part of advertiser Omnicom Group. Chevrolet is on the 14-year-old list for the first time, in 89th place, and several automakers saw a big jump in their brand values.
Interbrand praises Chevrolets single vision and communications platform, Find New Roads, which the brand company says is helping drive sales in China, India and Thailand. If Chevrolet continues to successfully tailor its vehicles to meet local and global requirements, the brand will succeed in creating customers for life, says Interbrand.
The other automakers on the list are Toyota (#10), Mercedes-Benz, (#11), BMW, (#12), Honda (#20), Volkswagen (#34), Ford (#42), Hyundai (#43), Audi (#51), Porsche (#64), Nissan (#65) and Kia (#83). Porsche increased its brand value by 26 percent, and Nissan by 25 percent from last year.
The criteria for the list are the companys financial performance, the role the brand plays in influencing consumer choice, and the brands ability to command a premium price.
Apple, Google and Coca-Cola are the top three companies on the list. Apple bested Coke after 13 years in the top spot.Download Bulletin PDF