ASE’s Popular Customer Brochures Updated
The National Institute for Automotive Service Excellence (ASE) has given its popular Glove Box Brochures a re-do, with cleaner graphics and updated information. The six brochures in ASEês Glove Box Tips series for consumers cover such topics as seasonal car care, ways to conserve gas, and advice on choosing a repair facility and how to communicate once at a repair shop. ASE officials note that the brochures are intended to provide quick, digestible information for time-pressed motorists, and to encourage consumers to read their owner’s manual and then establish an on-going relationship with a reputable business. Each brochure also includes information about the role of ASE-certified technicians in the repair process.
Titles in the series include: How to Communicate for Better Automotive Service, Choosing the Right Repair Shop for Your Vehicle, Keeping Your Vehicle in Tune with the Environment, Getting Your Vehicle Ready for Winter, Getting Your Vehicle Ready for Summer, and How to Choose the Right Body Shop.
The brochures, available in units of 250, can be used as counter-top giveaways, bill stuffers, or conversation starters between service manager and customer, notes ASE. A counter-top holder is included with orders. Dealers and others interested in ordering the brochures may visit www.asestore.com or contact ASE for an order form at ASE, 101 Blue Seal Dr., S.E., Suite 101, Leesburg, VA 20175; 703-669-6600; 703-669-6123 (FAX).
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