2011 Washington Auto Show marketing begins
If over the next few days, you happen to notice radio commercials with a certain Dr. Guy, encouraging Washingtonians to Get Out. See Cars. Have Fun, or see internet ads or bus signs with the same theme, then youll know the advertising and marketing efforts for The 2011 Washington Auto Show are in full swing.
The campaign, created by WANADAs ad agency, White & Partners, is part of a multi-dimensional media campaign covering the entire Washington market area that will run from now through the first week of February, with the goal of filling the Walter E. Washington Convention center with interested buyers on each of the ten days the show will be open to the public (Jan. 28 through Feb. 6, 2011).
This campaign is both creative and comprehensive and we are looking ahead with confidence to a tremendous turnout this year, said auto show chairman Charles Stringfellow, Brown Automotive. Were using all the traditional media as well as the new social media to tell our story in a fun and engaging way, which we believe will bear fruit, he said.
WANADA members are encouraged to link to the shows official website, www.washingtonautoshow.com as a way of joining in on the promotional efforts.
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