Women search for more practical cars than men, study shows

Women search for more practical cars than men, study shows

Men doing an online car search are more likely to indulge a fantasy, searching for sports cars and Bentleys, while women search for practical, affordable vehicle choices. Thatês the conclusion of a new study by iSeeCars.com, which looked at 54 million searches by American buyers. A top search for women was for the Hyundai Tucson. The average price of the top 10 cars and trucks that women searched was $14,870, less than half of the average transaction price for new vehicles overall. The vehicles on womenês top 10 list ranged from the Kia Rio ($10,800) to the Kia Sorrento ($18,668).

The top search for men was for the Nissan GT-R ($80,450). The average price of the top 10 cars in menês search list was $49,224. Menês top 10 choices ranged from the Chevrolet Express cargo van ($16,433) to the Bentley Continental GTC ($113,666) probably not the car that ended up in the most driveways. Menês choices broke down as four sports cars, three luxury vehicles, two heavy-duty pickups and a van.