Women search for more practical cars than men, study shows
Men doing an online car search are more likely to indulge a fantasy, searching for sports cars and Bentleys, while women search for practical, affordable vehicle choices. Thatês the conclusion of a new study by iSeeCars.com, which looked at 54 million searches by American buyers. A top search for women was for the Hyundai Tucson. The average price of the top 10 cars and trucks that women searched was $14,870, less than half of the average transaction price for new vehicles overall. The vehicles on womenês top 10 list ranged from the Kia Rio ($10,800) to the Kia Sorrento ($18,668).
The top search for men was for the Nissan GT-R ($80,450). The average price of the top 10 cars in menês search list was $49,224. Menês top 10 choices ranged from the Chevrolet Express cargo van ($16,433) to the Bentley Continental GTC ($113,666) probably not the car that ended up in the most driveways. Menês choices broke down as four sports cars, three luxury vehicles, two heavy-duty pickups and a van.Download Bulletin PDF