Why it may be hard to sell more Hondas and Toyotas
The top 10 cars that owners bought new and kept for 10 years are all Hondas and Toyotas, according to a new study by car search engine iSeeCars.com. Only one in the top 15 is another brand, the Subaru Forester. Researchers looked at nearly 400,000 cars from MY 2005 sold between January 1, 2015, and July 30, 2015.
The top choice was the Honda CR-V, 28.6 percent of whose owners owned it for 10 years. The others, in order, were the Toyota Prius, Toyota RAV4, Toyota Highlander, Honda Odyssey, Toyota Sienna, Toyota Camry, Toyota Avalon, Honda Pilot and Honda Element.
Four of the top five cars and 10 of the top 15 are CUVs and minivans. These vehicles tend to be largely family cars, so if people buy these cars when they are just starting their families, it stands to reason that these cars would suit them for many years, said Phong Ly, CEO of iSeeCars.com.
With the exception of the Accord and Camry, the most popular cars are largely absent from the list, noted iSeeCars.com.Download Bulletin PDF