Why do consumers prefer light trucks?
The primary reason consumers buy a light truck is the increase in utility over a passenger car, and the main reason to own a car instead of a light truck is cost savings. Those are two of the findings from a recent survey by the University of Michigan about vehicle preferences and light-truck use. Light trucks are mainly used for general transportation and commuting, the survey found.
Light-truck owners and passenger-car owners both listed small (or smaller) light trucks as the vehicle type they were most likely to consider over their current vehicle.Download Bulletin PDF