Washington Auto Show retains popular floor plan for 2014
[I]Space Draw yields Luxury Lane, diverse brand placement, more ride-and-drives[/I]OEM exhibitor representatives in Washington the week before last to choose space in the 2014 Auto Show pretty much preserved the 2013 floor plan, capstoned by luxury brands grouped together on the first level in what is known as Luxury Lane. This luxury pavilion, featuring 11 domestic and import nameplates, bespeaks the extensive high-end consumer demographic of the Washington, DC market, while it allows manufacturers and dealers with products that complement one another to enhance the show visitor experience.
At the same time, the second level of the Auto Show, which for years was the exclusive domain of the Detroit 3, will again include Toyota and Scion which makes for a more visitor friendly floor plan.
As has been the case in recent years, too, indoor ride and drive are slated to supplement outdoor ride and drives that are always popular with the public. An exotic vehicle exhibit, showing the highest of the high end vehicles, is expected to be expanded and enhanced with a unique classic car display that will be nearby, courtesy of the newly established business relationship the WAS has forged with the Historic Vehicle Association. And in this connection, a one of a kind exotic lifestyle event is planned as part of the preview activities schedule.
Kevin Reilly of Alexandria Hyundai, who presided over the Space Draw, is joined on the Auto Show Committee by George Doetsch, Apple Ford; Daniel Jobe, Capital Cadillac; Charles Stringfellow, Brown Automotive; and Mark Zetlin, Mercedes-Benz Arlington.
A preliminary floor plan of the OEM layout for the 2014 Washington Auto Show can be seen by clicking here. WAS floor plan questions can be directed to John ODonnell in the WANADA office at jod@wanada.org or 202 237-7200.
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