Washington Auto Show reps visit OEMs at LA offices
While others are planning summer vacations, WANADA remains hard at work organizing the 2015 Washington Auto Show which begins with OEM exhibitor relations. Toward that end, WANADAês Auto Show Committee and show producer staff take care each year that OEMs understand Washingtonês Public Policy Auto Show mission, no less than the importance of being properly represented at the show that each year rolls out to one of the strongest, most affluent and reliable automotive markets in the world. Besides interacting with OEMs at other major auto shows, WANADA representatives visit them at their offices, which occurred most recently in Los Angles where a WAS producer team led by Auto Show Chairman Kevin Reilly traveled to see OEM executives at Honda, Acura, Toyota, Lexus and Hyundai.
We are acquainting them with our new plans and programs for Washingtonês Auto Show in 2015 and beyond, said Reilly. It was great to meet with these OEMs on their home turf where you can really get things done.
The WANADA delegation spoke specifically with the manufacturers about the 2015 WAS promotion known as Made Across America, where automakers will be able to showcase their vehicles assembled here. Each new vehicle would come fresh from the plant to the Auto Show in Washington in time for preview days on Capitol Hill. Participating OEMs would bring company representatives and a blogger to write about the journey and the event.
Made Across America should light up the publicês love affair with new cars as the media dials into the campaign and the excitement builds, said Reilly.
WANADA representatives met with Hyundai Motor Americaês new CEO David Zuchowski and his team in the OEMês new headquarters building in Fountain Valley, Calif. It was an added benefit for me to be in Hyundaiês new headquarters, Reilly said being a Hyundai dealer himself. Working with Dave Zuchowski and his people is always a pleasure and time well spent, Reilly said reflecting back on his longstanding relationship with Hyundaiês new CEO.Download Bulletin PDF