Washington Auto Show reps at the Geneva Motor Show interact with industry leaders
Like Switzerland itself, The Geneva Motor Show boasts neutral turf as one of the preeminent events on the global auto industryês show circuit. Unlike comparable motor shows in Frankfurt, Paris and Detroit, which inevitably spotlight German, French, and U.S. automakers as a matter of national pride, the non-existence of automakers from Switzerland causes many industry observers to see Geneva as the global industryês top show, in objectivity, if not grandeur and significance.
Washington, like Geneva, is unique, with DC being the only show venue on the global circuit that has the U.S. Congress down the street, acting as the basis for Washingtonês industry position as the Public Policy Auto Show.
Because of the ubiquitous role Congress and U.S. regulators play in automotive design, the automakers have come to recognize the importance of Washington as an optimal place to showcase their latest strides in advanced technology, said Auto Show Chairman Geoff Pohanka, who recently headed a delegation of WAS leadership to the Geneva Motor Show, which ended this week.
Attending media days of tier one auto shows is expected by the OEMs of shows that have attained that status, as Washington has, which also presents the special opportunity to interact with the top OEM executives and media notables who make our industry happen, he said.
Besides Pohanka, Auto Show Committee member Daniel Jobe was in Geneva, as was WANADA president and Auto Show producer John OêDonnell, WANADA counsel Gerard Murphy and communications director Barbara Pomerance. The Washington Auto Show this year scored the highest attendance in its 90 year history.
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