WANADA members saluted in Automotive News 40 Under 40
Two WANADA members appear on on Automotive News prestigious 40 Under 40 list.
Allison Centore, 38, is director of e-commerce and service support for Ted Britt Automotive Group in Fairfax, Va. She helped boost the groups CSI sales satisfaction score from the mid-70s to 86.7, earning it Fords Triple Crown rating, one of just 22 dealerships to do so. She helped the store achieve the high score by setting up a customer service department and making sure its employees asked all new-car buyers about their service experience before they had even signed the finance paperwork.
Centore has also helped the Ted Britt organization increase its Internet marketing. In April, the dealership group had 1,350 Internet sales leads.
Bob Peterson, 26, is digital media director of Rosenthal Automotive in Reston, Va. Bob Rosenthals grandson, Peterson uses his degree in film production and business administration to bring a creative flair to the groups marketing. He has made more than 100 videos and commercials since he started working there three years ago. He spends a month producing each one, then puts them on Rosenthals YouTube channel. Many have gone viral. A video of the BMW 5 series received 983,676 views. Combined, Petersons videos have gotten 10 million views.
Although outside WANADAs membership area, Virginian Liza Borches, 38, CEO of Carter Myers Automotive in Charlottesville, is also on the list. Daughter of Carter Myers, a former chairman of NADA, Borches came over to the retail side from Honda of America.Download Bulletin PDF