Toyota/Clemson partnership produces uBox for Gen Z
And now a car for the youngest buyers of all, Gen Z those born from 1995 onward. A partnership between Toyota and Clemson Universityês International Center for Automotive Research has produced the uBox, designed, engineered and hand-built by the Centerês graduate students. The concept car is intended to appeal to the youngest buyers.
The typical customer for uBox is a young entrepreneur who wants a vehicle that can provide utility and recreation on the weekend, but which can also provide office space or other career-centric or lifestyle uses during the week. The all-electric vehicle has a bold, youthful and distinctive exterior; a versatile interior; vents, dashboard display bezels and door trim that can be personalized and made with 3-D printing, and an online community for owners where they can share design ideas.
One feature that caught the attention of Toyota Executive Program Manger Craig Pyne is a manufacturing technique developed by the students that allows composite carbon fiber rails bonded with aluminum to support a curved glass roof.Download Bulletin PDF