The Wharf in Southwest Washington, DC, has emerged as a premier destination for entertainment, tourism, and community events—drawing over 8 million visits annually. With dozens of signature and seasonal events, this mixed-use waterfront development offers unique brand activation opportunities for WANADA dealers.
From DC’s largest Mardi Gras parade to the family-friendly Bloomaroo Cherry Blossom Festival and the iconic Holiday Boat Parade, The Wharf provides turnkey sponsorship packages with built-in marketing, signage, social media, and on-site exposure. Dealers can showcase vehicles, sponsor contests, or host branded experiences—connecting directly with high-value audiences in a festive setting.
Opportunities range from simple tabling and signage to presenting sponsorships with emcee mentions, stage banners, and activation spaces. The scale and energy of these events make them ideal for showcasing new models or engaging the public in fun, memorable ways.
To explore event partnership options, contact Jennifer Currie, Vice President of the District Wharf Community Association, at jcurrie@wharfdc.com.
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