The legend of The Auto Show Snow Hat

The legend of The Auto Show Snow Hat

With the Auto Show in Washington always a winter season event, the prospect of –snow on the show” has always been a serious concern for WANADA organizers. This is because a snow storm could, and on occasion has, shut the show down. With auto dealers being the mystical bunch they are, a No-Snow-on-The-Auto-Show ritual evolved in the 1950s that carries through to this day revolving around the supposed powers of the Auto Show Snow Hat. Accordingly, the ritual is correctly invoked when WANADAês CEO dons the Hat while the show chairman looks on, petitioning Washingtonês weatherman to eliminate, or substantially mitigate, snow in Washington when the Auto Show is in town.

The Snow Hat itself, a chic,1940s-era Knox fedora with a rabbitês foot-style feather on the left brim, has been handed down from CEO to CEO at WANADA for 60 years and is now in the safe keeping of WANADAês current CEO, John OêDonnell.

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