Texting: A calmer way to negotiate a lease deal?
Common knowledge these days includes the understanding that success in vehicle retailing needs to utilize social media to attract younger, tech-savvy buyers. Now Swapalease.com says 25 percent of all its transactions involve text messaging and negotiation, a big jump from 5 percent just three years ago.
Shoppers using text message say they like the ability to communicate and even negotiate via text message because it takes all the emotion out of the process, and its a quick way to strike a deal, says Swapalease. The company helps people transfer out of their car lease.Download Bulletin PDF