Survey says: Advertise on mobile-friendly websites
A recent survey commissioned by Facebook uncovered an interesting nugget of potential use to dealers: More than one-quarter of car buyers surveyed do most of their vehicle research on mobile devices. The numbers are higher 40 percent to 48 percent for millennials, Hispanics and those with household incomes above $200,000. The survey was conducted by Ipsos MediaCT.
Facebookês conclusion: Both dealers and automakers should run mobile-friendly ads earlier in the purchase cycle. And the more photos, the better. A previous survey found that people spend an average of 21 minutes a day on Instagram, the photo and video sharing site.Download Bulletin PDF