Study explores economic factors behind light truck sales
The University of Michigan has done a study of how disposable income, the price of gas, and the unemployment rate affect sales of lights trucks versus cars. The results, though not surprising, offer research to back up widespread hunches about sales trends.
When people have more disposable income, light truck sales go up, including SUVs and crossovers. When gas prices and unemployment are higher, more cars are sold.
The lowest percentage of car sales was matched with the highest disposable income, lowest gas price and lowest unemployment rate. The highest percentage of car sales was matched with the lowest disposable income, highest gas price and highest unemployment rate.Download Bulletin PDF